Environmentalists are continuing to grab onto anything that they can in order to further their agenda. They have pushed their agenda a long time ago to the point that it has become a religion all of it's own. Now they are high-jacking the bible, God's holy word, for furthering the agenda even more. They are using an NSRV and highlighting scripture that they think promotes environmentalism.
In addition to the "Green Letter Edition" it contain an "green index" to aid in the study of environmentalism. The book is also made of "Recycled paper, using soy-based ink with a cotton/linen cover."
The purpose of using God's word for their agenda which actually detracts from God's message is evident in their advertising. "With over 1,000 references to the earth in the Bible, compared to 490 references to heaven and 530 references to love, the Bible carries
a powerful message for the earth."
Since this message is for the earth I wonder who will teach the earth to read it.

As usual much of mankind misses the whole point of God's message and makes one of their own.
1Jn 1:1 That which was from the beginning, which we have heard, which we have seen with our eyes, which we have looked upon, and our hands have handled, of the Word of life;
1Jn 1:2 (For the life was manifested, and we have seen it, and bear witness, and shew unto you that eternal life, which was with the Father, and was manifested unto us;)
1Jn 1:3 That which we have seen and heard declare we unto you, that ye also may have fellowship with us: and truly our fellowship is with the Father, and with his Son Jesus Christ.
1Jn 1:4 And these things write we unto you, that your joy may be full.
1Jn 1:5 This then is the message which we have heard of him, and declare unto you, that God is light, and in him is no darkness at all.
Rom 1:16 For I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to every one that believeth; to the Jew first, and also to the Greek.
Rom 1:17 For therein is the righteousness of God revealed from faith to faith: as it is written, The just shall live by faith.
Salvation, salvation from death under the law by God's perfect grace.
Rom 3:10 As it is written, There is none righteous, no, not one:
Rom 3:11 There is none that understandeth, there is none that seeketh after God.
Rom 3:12 They are all gone out of the way, they are together become unprofitable; there is none that doeth good, no, not one.
Rom 3:23 For all have sinned, and come short of the glory of God;
Rom 5:12 Wherefore, as by one man sin entered into the world, and death by sin; and so death passed upon all men, for that all have sinned:
Rom 6:23 For the wages of sin is death; but the gift of God is eternal life through Jesus Christ our Lord.
Rom 1:18 For the wrath of God is revealed from heaven against all ungodliness and unrighteousness of men, who hold the truth in unrighteousness;
Rom 3:20 Therefore by the deeds of the law there shall no flesh be justified in his sight: for by the law is the knowledge of sin.
Rom 3:27 Where is boasting then? It is excluded. By what law? of works? Nay: but by the law of faith.
Rom 5:8 But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.
Rom 5:9 Much more then, being now justified by his blood, we shall be saved from wrath through him.
Rom 2:4 Or despisest thou the riches of his goodness and forbearance and longsuffering; not knowing that the goodness of God leadeth thee to repentance?
Rom 3:22 Even the righteousness of God which is by faith of Jesus Christ unto all and upon all them that believe: for there is no difference:
Rom 3:28 Therefore we conclude that a man is justified by faith without the deeds of the law.
Rom 10:9 That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved.
Rom 4:21 And being fully persuaded that, what he had promised, he was able also to perform.
Rom 4:24 But for us also, to whom it shall be imputed, if we believe on him that raised up Jesus our Lord from the dead;
Rom 5:1 Therefore being justified by faith, we have peace with God through our Lord Jesus Christ:
Rom 10:10 For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation.
Rom 10:13 For whosoever shall call upon the name of the Lord shall be saved.