DISCUSSION FORUMS
MAIN MENU
Home
Help
Advanced Search
Recent Posts
Site Statistics
Who's Online
Forum Rules
Bible Resources
• Bible Study Aids
• Bible Devotionals
• Audio Sermons
Community
• ChristiansUnite Blogs
• Christian Forums
• Facebook Apps
Web Search
• Christian Family Sites
• Top Christian Sites
• Christian RSS Feeds
Family Life
• Christian Finance
• ChristiansUnite KIDS
Shop
• Christian Magazines
• Christian Book Store
Read
• Christian News
• Christian Columns
• Christian Song Lyrics
• Christian Mailing Lists
Connect
• Christian Singles
• Christian Classifieds
Graphics
• Free Christian Clipart
• Christian Wallpaper
Fun Stuff
• Clean Christian Jokes
• Bible Trivia Quiz
• Online Video Games
• Bible Crosswords
Webmasters
• Christian Guestbooks
• Banner Exchange
• Dynamic Content

Subscribe to our Free Newsletter.
Enter your email address:

ChristiansUnite
Forums
Welcome, Guest. Please login or register.
November 24, 2017, 05:02:18 PM

Login with username, password and session length
Search:     Advanced search
Our Lord Jesus Christ loves you.
277872 Posts in 26491 Topics by 3790 Members
Latest Member: Goodwin
* Home Help Search Login Register
+  ChristiansUnite Forums
|-+  Entertainment
| |-+  Sports (Moderator: admin)
| | |-+  Bank of America Revs Up Plans for NASCAR
« previous next »
Pages: [1] Go Down Print
Author Topic: Bank of America Revs Up Plans for NASCAR  (Read 2144 times)
Shammu
Global Moderator
Gold Member
*****
Offline Offline

Gender: Male
Posts: 32182


B(asic) I(nstructions) B(efore) L(eaving) E(arth)


View Profile WWW
« on: November 27, 2006, 07:48:50 PM »

Bank of America Revs Up Plans for NASCAR

By IEVA M. AUGSTUMS
AP Business Writer
   
CHARLOTTE, N.C. (AP) -- Banking on NASCAR fans' sponsor loyalty to drive more retail business to their ATMs and branches, Charlotte-based Bank of America Corp. has signed a five-year deal as the official bank of the popular racing series.

The bank shared details of the agreement with The Associated Press before the public announcement Monday.

The multiyear deal greatly expands Bank of America's sponsorship of stock car racing, while also marking a change in how NASCAR lines up sponsors. NASCAR has begun to reduce its sponsor base by consolidating deals and seeking opportunities to cover entire industries in one deal.

Bank of America already has an "official bank" deal in place with baseball, long known as the national pastime. Now, the nation's No. 2 bank adds a similar deal with a sport widely viewed as the nation's fastest-growing.

"Bank of America certainly has a leg up over any other financial institution, with its national reach," said Steve Phelps, NASCAR's chief marketing officer. "We consider this agreement a significant step for the future growth of our sport."

A person familiar with the agreement put the overall value of the five-year deal between $15 million and $20 million.

"The big thing is that this deal reaches across all fan groups and adds to what they have," said Shawn Bradley, chief operating officer of the market research division at The Bonham Group, a Denver-based sports marketing firm.

Under the deal, Bank of America will be NASCAR's exclusive sponsor for banking and related financial services, including checking and savings accounts, credit and debit cards, mutual funds and securities brokerage services. The company gets the right to use the NASCAR logo and name in marketing and advertising promotions through 2011.
   
Some financial services are excluded from the deal - NASCAR will continue existing relationships with partners in the areas of insurance, tax preparation, gift cards and payment networks.

Bank of America Revs Up Plans for NASCAR
Logged

Pages: [1] Go Up Print 
« previous next »
Jump to:  



More From ChristiansUnite...    About Us | Privacy Policy | | ChristiansUnite.com Site Map | Statement of Beliefs



Copyright © 1999-2016 ChristiansUnite.com. All rights reserved.
Please send your questions, comments, or bug reports to the

Powered by SMF 1.1 RC2 | SMF © 2001-2005, Lewis Media