ChristiansUnite Forums

Retailers agree to bring back
Christmas themes this season
Posted: December 9, 2005
5:00 p.m. Eastern

© 2005 WorldNetDaily.com

In a dramatic mid-season capitulation, Target stores have pledged to re-introduce Christmas themes into marketing efforts, prompting the American Family Association to officially drop its boycott.

"We are pleased to learn that Target has heard our concerns and decided to use Christmas in their advertising and marketing efforts," said the AFA Chairman Donald E. Wildmon. "Since the company has responded positively, we see no need to continue the boycott."

AFA also called off a boycott on Sears after the chain decided to include Christmas in its stores this season. Sears notified AFA that "Merry Christmas" signs have been shipped and are now on display in all of its stores. Furthermore, the Sears website now includes a Christmas greeting.

A Target boycott petition at afa.net was signed by nearly 700,000 people, noted Wildmon, who said many companies have dropped bans on the term Christmas.

Target said, in its official statement: "Over the course of the next few weeks, our advertising, marketing and merchandising will become more specific to the holiday that is approaching – referring directly to holidays like Christmas and Hanukkah. For example, you will see reference to Christmas in select television commercials, circulars and in-store signage.

"We do not have a policy or intention of excluding the word 'Christmas' from our holiday advertising or marketing. Christmas images and themes have been used in our advertising and marketing in the past and you will continue to see these images and themes in the future."

Wildmon concluded: "We think you will see a different approach next year."

Another group taking action over the "banning of Christmas," Concerned Women for America, has compiled three lists of businesses, categorized by their recognition and of Christmas as the "reason for the season."

Stores dubbed "nice" are described as "honoring the reason for the season"; "somewhat naughty" stores "have removed the mention of Christmas from their business"; and "scrooges" have straddled the middle.

Macy's has made CWA's "nice list" because it has brought back the mention of Christmas in stores and ads. However, L.L. Bean received middle-ground rating because it's first seasonal catalog read "Christmas 2005," while subsequent catalogs were titled "Holiday 2005."

Robert Knight, director of CWA's Culture and Family Institute, said, "More and more retailers are realizing, too late, that Christian consumers now understand that the constant use of 'happy holidays' and 'holiday' is grating and insulting."

Knight said that "when something is clearly about Christmas itself, it is dishonest to ban the very mention of Christmas on the grounds that it might offend a handful of people. This is a nation where surveys show 96 percent of the population celebrates Christmas. There is no survey showing that people of other faiths are insulted when the majority celebrate Christmas or wish anyone a 'Merry Christmas.'

"The tyranny of a tiny minority of Grinches to veto any mention of Christmas must stop," Knight concluded. "We are very encouraged that some major retailers like Macy's are starting to get it and hope that more will join them."

Here is CWA's list, compiled prior to changes by Sears and Target.

"NICE"

    Macy's
    Chick-fil-A
    Kroger
    IHOP
    Saks Off Fifth Avenue
    Kay Jewelers
    Capital One
    Hobby Lobby
    In-N-Out Burger

"SOMEWHAT NAUGHTY"

    Walgreens
    Wal-Mart
    L.L. Bean
    Sears
    Lowe's

"SCROOGES"

    Target
    Office Max
    Kmart
    Staples
    Home Depot
    Best Buy
    Kohl's
    BJ's
    SC Johnson
    Verizon
    Radio Shack
    Zales
    Outback
    Lexus
    Old Navy
    Cingular
    Reckitt Benckiser
    Pier 1
    Red Lobster
    Office Depot
    Gillette
    Applebee's
    Burlington Coat
    Dell
    Milton-Bradley
    U.S. Postal Service
    Costco